As many of you know I own a retail store called Quilt Fabric Delights. In that store I stock both Amy Butler's fabrics and patterns. Amy has recently written to me and has asked me to pass a letter on to all of my customers and to those who purchase Amy's fabrics and patterns elsewhere.
From Amy:
I hope my note finds everyone well, I wanted to write in hopes of clearing up a lot of misunderstanding. Thanks for taking time out to read my letter.
I have some positive changes on my web site faqs that I'm very happy to share! These changes have been in place for a few weeks but I don't think a lot of folks know about it yet . First I'd like to say how thankful I am that open forums like this exist where we can all talk to each other.
I know there has been a lot of continued concern about the use of my fabrics. I've received several emails and I want you to know that I care deeply about what my studio does and how it effects other people. It's been step by step, but I feel like we have finally landed in the place we need to be. I apologize that it's not been clear cut which is the unfortunate result of our trying to figure things out. Our previous faqs were about trying to keep the fabrics special for niche retailers and sewers. This was not decided with the fabric companies for financial gain, in actuality, a lot less fabric was sold. We were trying to prevent over-saturation in the market place among larger manufacturers. In the end these efforts proved to be too complicated. It's been a very significant and difficult learning process and I'm sorry that we did not respond faster.
I regret that our faqs have caused so much disruption and I am truly sorry for the difficulties this has caused. It was never my intention to harm anyone's business, and I mean this very sincerely. We try our best to make the right decisions, yet sometimes the best solutions remain elusive until you can see the whole picture.
Moving forward the good news is my fabrics are now completely available in any form that makes sense for you, and that includes being able to buy my fabrics wholesale for manufacturing.
I know the selvedge on my fabrics reads " for Non- Commercial Use Only " but that will be removed in future printings of my material. The " for Non Commercial Use Only " is not in effect, so it's totally ok to use those fabrics at any time. Please visit my web site www.amybutlerdesign.com to read the full faqs and if we've left any questions un-answered, please let me know, it's very important.
I also wanted to share my fabric design process and I've added a link to Quilter's Buzz so you can read all about it.
http://www.quiltersbuzz.com/2006/11/post_77.html
Please know that I want everyone to be successful and enjoy what they are doing. I'm continually flattered and humbled by the interest and enthusiasm in people working with the fabrics I design! There are no more roadblocks for any of us, and here's to moving forward in peace and doing what we all do best.
I wish everyone the greatest joy in their creative endeavors and business!
If I can answer any other questions for you, please write to me.
All My Best,
Amy
amy@amybutlerdesign.com
www.amybutlerdesign.com
Questions about Amy's fabrics:
Can I use Amy's fabrics to make projects to sell or use in manufacturing finished goods?
YES.
Why does it say "For Non-Commercial Use" on Amy's fabrics?
This formerly applied to large manufacturers but we have since lifted our licensing requirements. Anyone is free to use the fabrics however they wish. It will be removed in future printings of fabrics.
Why did that stipulation change?
We tried to keep the designs exclusive for the small and independent retailers and manufacturers but it caused more confusion than help. We are opening the line usage to everyone. So large manufacturers and small can now use the fabrics whether or not they buy it wholesale or retail.
I hope that you will continue to be as inspired by Amy's designs as I am and support her as her business grows and develops so that she continues to design such wonderful fabrics and patterns.
And for a sneak peak of her new range Lotus visit Westminster Fibers - which one is your favourite??
Sarah